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This document intends to convey a technique for determining the safety of a link included in an email without going into too much detail about the underlying technical principles (DNS hierarchy, website directory organization, etc.).
The Basics - Look For the Usual "Red Flags"
First, apply your own common sense, intuition, and previously received IT security training in evaluating the trustworthiness of the received email. If, after doing so, you still feel there's a strong chance the email is legitimate, there is one additional technique that can be used to analyze and verify the link you're being asked to click before actually doing so. . .
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2. Note that at the bottom of your screen/window, the actual destination encoded in the link will appear. (the way this is displayed on mobile devices varies, but it will likely pop up a question asking if you really want to go to the specified site. . . allowing you to opt out of doing so).
Evaluating a Link/Address in Detail
First. . . does the link in the body of the email match the actual destination shown at the bottom of the screen? Malicious actors will often encode a different actual destination than the one presented in the email body.
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So. . . what makes "http://www.learningcenter.ucsb.edu/" safe according to the "rules" above? After all, it has "learningcenter" in it? And that could be anybody! The important factor here is that "learningcenter" appears between the https:// and the first / but is also to the left of ucsb.edu. Put another way, reading right-to-left from the first solo forward slash, "ucsb.edu" comes before "learningcenter." Thus, that means that "learningcenter" is under the control of "ucsb.edu." Thus, it is safe.
When in Doubt, We're Here to Help!
Though the above can be useful in determining the validity and legitimacy of a link/address found in an email (or elsewhere), we realize that to those not actually interested in the day-to-day functioning of IT, DNS, and, well, the internet. . . it may not always be that easily remembered. And, with cyber security always such a pressing concern, it is normal and natural to feel anxiety about clicking any link even when you're pretty sure it's safe. As always, even with all the above said, if you have any doubt about the legitimacy of an email, please always feel free to ask us about it at help@engineering.ucsb.edu.